It all began with Beatrice Smith, in 1976 in the quiet town of Eden, Wisconsin. She had zero customers.

What she did have was 20 years of insurance experience, a crystal clear vision and a spare room that became the birthplace of Smith Insurance Agency.

Over the years, building on a rock solid foundation, the agency has evolved and expanded modestly. A branch office was opened in Kewaskum. The Eden location expanded its life and health insurance divisions along with financial planning capabilities.

But rest assured, her values and vision still are very evident in the way we do business today.

We are unapologetically small-town, local and old-school. Because it means we’re more informed, engaged and invested in the communities we serve. We also pride ourselves on staying relevent in the ever changing world around us.

In an era of 15 minute quotes, we like to look back and appreciate the 40 years of personal service we have been able to provide to our clients.

We value our clients and the relationships we have built over the years. We look forward to continuing to provide our clients with superior customer service.